Online Marketing Tools

updated 09/01/09

• Your downlines are an important source of your list-building.  Many beginning net marketers do not build their own subscriber list using a autoresponder.  But pretty much everybody tries to build downlines in one program or another.  These two things should be done at the same time.  
  
  Here is what I do.  When I get new downline members, I send them a welcome letter, where I mention that they are going to receive an invitation to subscribe for the training letters about the program.  I then enter their name and e-mail address to my autoresponder campaign.  The majority of people subscribe.  The rate depends on your welcome letter, how soon you send it after the person enrolls, and the wording in the title and the body of the confirmation request.  It also depends on how interested this person is in receiving training for this particular program.
  
  Getting your downline members into your autoresponder serves two important purposes.  First, it automates your follow-up.  There is no need to send individual letters anymore.  If you want to send a special broadcast to all your members, you can do it using your autoresponder.  You broadcast will be send to everybody on your list.  It will automatically include people's names if you choose this option. 
  
  Many programs offer a free trial.  In this case I have two different follow-up series: one is for free members and the other is for upgraded members.  The first series tells about the benefits of the program and encourages my downline to upgrade.  The other series explains my upgraded members how to build their downlines, how to advertise and use the tools available within the program.
  
  This type of automated follow-up increases the upgrade rate and reduces your personal time spent on training of your downline members.  If your free trial members receive the whole series of your letters but are not upgraded yet, you can recycle them (which means you can send them the same series again).  Some people need to receive the same letter twice or more than twice before they respond.   You can also choose to stop encouraging them to upgrade in this particular program, but promote something else instead.  
  
  If you don't have follow-up letters, ask your sponsor or the program.  
  
  The second purpose of getting your downline members on your list is to build your subscriber base.  Even the most effective programs do not have upgrade rates higher than about 30%.  It means that the best case scenario is that around 70% or your downline members will never become active.  If you do not get these people into your autoresponder, they are lost.
  
  If you get these people into your autoresponder, you can promote other programs and products to them, send them a newsletter, or anything else.
  
  What about people you recruit to traffic exchanges, safelists and other types of advertising programs?  Try to get them on your list!  Whenever I have time, I send them a welcome letter.  If the traffic exchange allows, I transfer some advertising credits to them (it's a great feature; use it).  You can either invite them to subscribe to receive a training course about how to use traffic exchanges (or safelists), if you have such a course, or have a signature at the bottom of your welcome letter saying something like:
  
  Subscribe to my newsletter and receive a free gift
  
  or
  
  How to get a free gift
  
  Instead of the word 'gift' insert the name of the product you can give away for free. Try to find something of value: a useful e-book, graphics package, software, etc. There are plenty of sites where you can get free stuff.  You can purchase a product with resell rights and give it away free.
  
  I use GetResponse autoresponder to send training letters.  In addition to other excellent features, GetResponse allows to easily copy subscribers from one campaign to another.  This is important because you don't need to ask your subscribers to subscribe again to receive a different series of letters.  When my free downline members upgrade, I simply copy them to the campaign for upgraded members and delete them from the campaign for free members.  GetResponse offers a free membership with limited feature, but you will want to eventually upgrade.
  
  If you don't have a domain name or a hosting account, or don't know how and where to get lead-capture pages, then TrafficWave autoresponder is a great choice. TrafficWave will give you pre-made templates for lead-capture pages and will host them for you.  You can get as many of them as you want.  This is a great option for newbies.  
  
  If you are looking for the most professional solution, highest deliverability rates, and the greatest ability to monetize your list, AWeber is the choice.  You will need a domain name and your own hosting to create lead-capture pages.
  
  To read more on how to choose an autoresponder Click-Here
  
  Now, you don't need lead-capture pages to follow up with your downline.  You simply add your downline members to your autoresponder.  But you will need lead-capture pages to build your list from other sources.  
  
  As a temporary solution you can use TrafficTornado or TrafficExchangeList to create a lead-capture page free.  These two program will host it for you. 
  

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Traffic Exchanges -- My Top Earners   Traffic Splash   -- Join Here Max Traffic Pro -- Join Here Soaring4Traffic -- Join Here These traffic exchanges provide good quality advertising and great commissions. Find out  How To Make Safelists Work For You! The Latest Edition! Click on the image below! Click Image To Open New Window                Article Writing  --         This Advertising Method Produces Long-Term Income   Article writing is a great way to generate income.  The biggest disadvantage of this method is that it takes time and some research.  The advantage is that it has no or low cost. And the benefits include establishing yourself as an expert, generating traffic to your site, and getting recurring long-term income.   There are many places on the Internet to submit/publish articles.  Here are some of the most popular ones: GoArticles.com  EzineArticles.com For more sites and other article-writing information, look up this site: http://i41.photobucket.com/albums/e273/afanasym/SecretArticleProfits.jpg Publishers of websites and blogs look for good published articles to add to their content.  If they like your article, it will be included together with your resource box and links to your website.  These publishers need articles to get profits from AdSense, to generate traffic and activity on their blogs. And search engines love articles!   As with other advertising methods, however, a good strategy is important here.  You want to maximize your profits and minimize your time and effort.   You can learn the best strategies behind successful article-writing campaigns from the expert, Dylan Loh.  He created a great course, which will shorten your learning by months. His course teaches the best places to submit articles, how to submit, how to create an article that would attract publishers, how to optimize your article for keywords, rank your article high for search engines, and much more ...  To learn more about this course Go Here Click Image To Open New Window         Must Have Resources ... Get a domain name with GDI Get your own web address and another income stream with GDI (Global Domain International). It is one of the fastest growing companies in the US.  It offers a 7-day free trial. Host your website with Kiosk When you choose a hosting company, make sure it's a highly reliable business with an established reputation.  I recommend Kiosk, which offers high-end hosting, excellent training, including live HTML lessons, and a 24-hour support.  Do you know that Mike Filsaime uses Kiosk to host his programs?  For example, his List Dot Com is hosted by Kiosk. Build your list with the most professional autoresponder     Previous issue about Great Place To Post Your Ad  Read Here                 Visit my Free Marketing Tools Squidoo lens -- updated regularly! To your success!  Hope you found this useful.  As usual, all comments are welcome.  Please post them on my blog.  If you haven't done so already, please subscribe using the form at my blog to receive future issues of this newsletter. Copyright 2007 Marina Afanasyeva     The contents may not be reproduced without the author's permission